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Waverley Borough Council Committee System - Committee Document

Meeting of the Corporate Overview and Scrutiny Committee held on 17/11/2003
Best Value Fundamental Service Review
Communications - SERVICE IMPROVEMENT PLAN
(SHOWING PROPOSED TARGETS & ACTIONS)


BEST VALUE FUNDAMENTAL SERVICE REVIEW

Communications

SERVICE IMPROVEMENT PLAN (SHOWING PROPOSED TARGETS AND ACTIONS)

ACTION PLAN
BY WHOM
BY WHEN
BUDGET
SETTING-UP RESOURCES/COSTS
ANNUAL RESOURCES/COSTS
SAVINGS
IMPLICATIONS
DETAIL
STAFF TIME WEEKS
COSTS
£000
DETAILSTAFF TIME WEEKSCOSTS
£000£000
TARGET 1: To produce a communications strategy which pulls together improvements identified by the review and which relates to the corporate strategy and community plan
(A) To produce a communications strategyCommunications UnitAutumn 2002Within existing budgets
          TARGET 2: TO TARGET AND CHANNEL COMMUNICATIONS IN ORDER TO ENABLE COMMUNITY PARTNERSHIP.
(A) To find innovative ways ‘to hit the target audience’.Communications Unit and Service headsOngoingWithin existing service budgets
TARGET 3: TO PROVIDE A MEDIA SERVICE WHICH IS PROACTIVE AS WELL AS REACTIVE AND WHERE AUTHORISED OFFICERS WHO ARE SUBJECT SPECIALISTS CAN SPEAK TO THE MEDIA AS NEEDED.
(A) To produce a media action planCommunications UnitAutumn 2002Within existing budgets
(B) To continue programme of media training for officersTraining and CommunicationsOngoingWithin existing budgets
(C) To monitor media coverage in order to readdress negative coverageCommunications UnitOngoingNo cost
          TARGET 4: TO HAVE A SINGLE, CORPORATE IDENTITY FOR ALL SERVICES.
(A) To produce guidelines for officers, designers and printers explaining how the Waverley identity should be implemented.Communications Unit and Communications groupJuly 2002TBC
          TARGET 5: TO INTRODUCE AND IMPLEMENT PUBLICITY STANDARDS FOR PRINTED AND ELECTRONIC MATERIAL
(A) To produce a corporate style guide for Waverley’s publicityCommunications Unit and Communications Group2003Within existing budgets
ACTION PLAN
BY WHOM
BY WHEN
BUDGET
SETTING-UP RESOURCES/COSTS
ANNUAL RESOURCES/COSTS
SAVINGS
IMPLICATIONS
DETAIL
STAFF TIME WEEKS
COSTS
£000
DETAILSTAFF TIME WEEKSCOSTS
£000£000
          TARGET 6: TO INTRODUCE AN AGREED MECHANISM FOR SHARING, REGULARLY INFORMATION ON KEY ISSUES WITH MEMBERS AND OFFICERS.
(A) To produce an internal communications strategyCommunications and Communications Group2003Within existing budget
(B) To identify a suitable mechanism for the internal dissemination of informationCommunicationsWinter 2002/03Within existing budgets
(C) To continue to make use of IT as an internal communications toolCommunications and ITOngoingWithin existing budgets

Notes:

1. Setting-up Resources/Costs

Time Resources Existing Budgets
Costs Existing Budgets

2. Annual Resources/Costs

Time Resources Existing Budgets
Costs Existing Budgets
New Budgets £0

3. Savings Savings are not quantifiable at this stage


comms/o&s1/2003-04/027