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Waverley Borough Council Committee System - Committee Document

Meeting of the Executive held on 09/07/2002
Implementation of the Recycling and Waste Reduction Strategy

This report deals with garden waste as part of the Council’s integrated approach to recycling and waste reduction. The likely financial, environmental and recycling consequences are described. The report also deals with the proposed appointment of advisers for the Waverley Waste Awareness Campaign.


[Wards Affected: N/A]

Summary and Purpose

This report deals with garden waste as part of the Council’s integrated approach to recycling and waste reduction. The likely financial, environmental and recycling consequences are described. The report also deals with the proposed appointment of advisers for the Waverley Waste Awareness Campaign.



1. On 11th June last, the Executive approved 5 of the 9 recommendations contained in the report referred to it by the Waste Management Special Interest Group and the Environment Overview and Scrutiny Committee. The additional four recommendations will be considered by the Council on 23rd July 2002.

2. In relation to the detailed waste minimisation policy the Waste Management Special Interest Group has already recommended a number of detailed policies aimed at reducing the quantity of household waste because:-

Waverley collects more waste per household than other local authorities
Reducing waste makes the achievement of the Council’s recycling targets more likely
The costs of both collection and disposal are directly related to the quantity of waste collected
Waste reduction has been placed at the top on the national waste hierarchy
Stricter limits are being imposed on the landfilling of waste.

3. The Waste Management SIG has also recommended measures be taken to control the amount of garden waste because:-

It is a primary component of biodegradable municipal waste stream
All of the garden waste currently collected is landfilled.
Garden waste can be:-
4. Concerning charging proposals for excess garden waste, officers were requested at the meeting of the Executive on 11th June to report back on this. Under the circumstances that chargeable bags are not introduced, your officers’ view, which was endorsed by the SIG, is that excess garden waste should either be dealt with in one of the ways outlined in paragraph 3 above, or be removed as a special collection through the existing arrangements, together with the existing discount arrangements. This would become necessary only after the proposed introductory phase, which is described below. The proposals approved allow garden waste wholly contained within a wheeled bin (or in sacks for exempted properties) to be removed without charge. This is much the preferred option that waste of all sorts be limited to this volume but there will clearly be a need to promote the fact that this volume can be used for waste of all sorts, which can include garden waste. In fact, the whole proposed programme will only become fully effective if adequately promoted and with a significant education campaign. This view was fully aired and endorsed at the meeting of the Executive, which fully endorsed the philosophy of encouraging participation in recycling, and this is proposed to be extensively covered by education, guidance, supervision and help.


5. Concern about the possibility of over-enthusiastic application of agreed waste reduction policies was expressed by the Executive at its meeting on 11th June. It is agreed that the primary means of ensuring high levels of participation and commitment will be through marketing, persuasion, education and encouragement. In the event of over-filled bins or side-waste being presented during the introductory phase of enhanced recycling, additional advisory information will be left with householders, rather than moving directly to enforcing the new order of things. Householders will also be visited by officers with a view to encouraging voluntary participation in recycling, again through persuasion, education and information. It is envisaged that a lead-in or introductory period of an appropriate length following on from the introduction of a round, would be appropriate.

Resource and Environmental Implications

6. The financial appraisals do not take into account the income from charging for garden waste and in terms of implementing the decisions not to introduce chargeable garden waste collection, the cost implications are zero.

7. The proposals above should secure the 103,000 of SITA landfill tax-credit funding in the current financial year, and the invitation to make a further application for next year.


8. If a no-charge collect-all policy were to be adopted for garden waste collections in Waverley, the overall quantity of waste collected would increase significantly and would trigger financial and environmental consequences.

9. The eventual adoption of a no side-waste, including garden waste, policy will be effective in reducing the overall quantity of waste presented for collection. Alternative methods of dealing with garden waste have to be available. These alternatives include special collections, home composting and shredding. A strong education and information campaign is also critical to the implementation success as is the proposed introductory period.


10. At the last meeting of the Special Interest Group, Members were advised about officers’ views in relation to the proposed appointment of public relations and marketing assistance for the crucial waste minimisation campaign. Under the circumstances of the advice given, Members resolved to approach up to three additional companies with a view to obtaining alternative proposals and fee bids.

11. With input from the Chairman of the Special Interest Group, Mr Sandy and Mrs Hibbert and Dr Thomas, your officers have completed this work. Three presentations were made to the above members and a small panel of officers who evaluated the proposals across a pre-determined set of criteria. The scores for the three companies out of a possible 100 were:-

Company A 39
Company B 52
Company C 78

12. Your officers have met subsequently with Company C and discussed their proposal in greater detail as well as providing the company with fuller details about our proposals for recycling, and waste collection infrastructure. The company in question is the GEM Group of Albury House, Albury (formerly Craigie Taylor) and Tom Webb and Sarah Jackson were invited to present their proposals to the Special Interest Group at this meeting. Your officers conclude, and the Special Interest Group concurred to recommend to the Executive the appointment of the GEM Group for a two-year contract (one year in the first instance) at up to a maximum expenditure of 106,000 per annum, for the purposes of driving forward a waste minimisation campaign in the Borough.

13. Members are advised that the SITA Environmental Trust has now chosen to support the Waste Awareness Campaign with funding of up to 103,000 and has formally advised us of this. The Surrey County Council has offered a further 3,000 towards the campaign.


It is recommended that the Executive:-

1. acknowledges the overriding need to keep on track with the waste minimisation initiative, recognising it as the basis for successful recycling, in terms of:-

Securing grants

Maintaining current quotations from Arkeco

Achieving recycling targets, and

Reducing Waverley’s dismal waste generation record in comparison with others;

2. accepts that the only reasonable way to achieve this initiative, under the circumstances of not charging for garden waste, is by restricting waste of all sorts presented for collection to that contained in one wheeled bin (or four sacks for exempted properties);

3. agrees to promote alternative methods of disposal of garden waste outlined in paragraph 4 of this report;

4. affirms the proposal to phase-in the introduction of the new waste management system with a lead-in or introductory period of an appropriate length after the introduction of a new round, during which excess waste and associated matters would be dealt with in an educative way but still collected;

5. agrees to exempt the contract for the Waverley Waste Awareness Campaign from the need to obtain competitive tenders, in accordance with Standing Order (Contracts) No. 103(1) and to agree that the process and specified circumstances outlined in paragraphs 10 to 12 above justify this exemption;

6. subject to agreement by the Council, authorises officers to implement the above recommendations in variations to the existing waste collection contract with Arkeco Environmental Services Ltd; and

7. appoints the GEM Group of Albury, Surrey for a two-year contract, (one year in the first instance), at up to a maximum expenditure of 106,000 per annum for the purposes of driving forward the Waverley Waste Awareness Campaign.

Background Papers (DoE&L)

There are no background papers (as defined by Section 100D(5) of the Local Government Act 1972) relating to this report.


Name: Peter Maudsley Telephone: 01483 523398
E-mail: pmaudsley@waverley.gov.uk

Name: Martin Shorten Telephone: 01483 523434
E-mail: mshorten@waverley.gov.uk

Name: Graeme Clark Telephone: 01483 523236
E-mail: gclark@waverley.gov.uk

comms/executive/2002-03/119 29100